Moen Watch 2013: A Daily Look at Research Shaping 2013 Consumer Behavior Trends

It may not be time to ring in the New Year just yet, but the Market Research and Insights group at Moen, the #1 faucet brand in North America, already has a good idea about some home improvement trends that will be at the forefront in 2013.
Moen Watch 2013: A Daily Look at Research Shaping 2013

North Olmsted, Ohio November 26, 2012 -- It may not be time to ring in the New Year just yet, but the Market Research and Insights group at Moen, the #1 faucet brand in North America, already has a good idea about some home improvement trends that will be at the forefront in 2013. Every day this week, we will be sharing a sneak peek at these key learnings – specifically, what happens when consumer trends collide – when an emerging trend bumps into one that is somehow already in its path? For example, what happens when the pervasiveness of technology use in the home collides with consumers’ need for home products that are personalized to fit their lifestyle?

We begin the week by looking at this concept, or as Moen has coined it “Digital Dwellings.”

Digital Dwellings

Consumer electronics have invaded our homes… and they’re not going away. Junior has his iPhone sitting next to him as he’s playing his X-box… Dad is surfing the Internet on his laptop while watching the football game; and Mom’s looking for recipes on her tablet while cooking in the kitchen. Cisco predicts that there will be 25 billion connected devices in 2015 and 50 billion by 2020. Specifically looking at the kitchen, in the last six years, research shows that homeowners have more than tripled the use of computers in their kitchen (computer use in the kitchen in 2006 was 6 percent; today it’s 20 percent*).

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