Edison, NJ (PRWEB) May 05, 2012 -- Vigo Industries, designer and manufacturer of luxury kitchen and bath products, is launching a new branding initiative for 2012 titled High Design for Every Home. Vigo’s products, which include showers, kitchen & bath faucets, sinks and vanity sets, combine style with durability, at pricing that is exceptionally affordable. The new brand initiative will be evident in all of Vigo’s marketing and sales efforts; from advertising to point-of-sale materials at major retailers.
Lenny Valdberg, President and Co-Founder of Vigo Industries, stated “The Vigo brand has always stood for exceptional quality, beautiful design, and flawless functionality.” He continued, “While the Company has grown significantly since our founding, our efforts in communicating the benefits of the Vigo brand have not kept pace. I’m extremely excited to unveil this new branding initiative for Vigo and enhance our position in the product categories where we compete with a view to become a leading designer and manufacturer of kitchen and bath products.”