Wet Wipes Are Clogging Homeowners' Plumbing and City Sewer Systems, but a New Product Offers a Solution

The problem has grown so much that cities are now asking that residents no longer flush any wet wipes down the toilet, including those marketed as "flushable" because they may block city sewer pipes.
Fresh Dab

CANTON, Mass., May 15, 2012 /PRNewswire/ -- The Internet is filled with reports from homeowners that have spent hundreds, and in some cases thousands, of dollars to unclog pipes and repair or replace ruined septic systems after flushing wet wipes. The problem has grown so much that cities are now asking that residents no longer flush any wet wipes down the toilet, including those marketed as "flushable" because they may block city sewer pipes. But a new product called Fresh Dab personal hygiene gel offers a solution by using toilet paper in place of a pre-moistened wipe.

When wet wipes were first introduced, they offered a new convenience. However because they are designed not to disintegrate as quickly as toilet paper since they are pre-moistened, coupled with the sheer number of people using and flushing them, it was inevitable that there would be issues. Fresh Dab eliminates this problem because it is a gel that breaks down quickly and there is no risk that it will clog plumbing and is safe enough to be used in septic systems. Simply squeeze a dab of Fresh Dab, about the size of a dime, on to toilet paper and use like a wet wipe.

Not only will homeowners be relieved that there is no risk of clogs, the eco-conscious will be happy to know that Fresh Dab is a natural product containing mostly herbal extracts. The extracts in Fresh Dab have a long history of use in treating various skin ailments. Aloe vera has anti-inflammatory properties, while witch hazel is an astringent and has been used in the treatment of ailments such as hemorrhoids. Willow extract is a potent anti-microbial and possesses natural pain-reducing properties. Rooibos (pronounced roy-boss), indigenous to Africa, is an anti-oxidant and when applied to the skin has a soothing effect, and oat straw has been used to treat skin conditions associated with itching.

The viscosity of Fresh Dab is such that it can be applied to toilet paper without it causing the paper to disintegrate while being held, and makes it easy to apply to the body. After applying Fresh Dab, simply wipe dry with toilet paper. It may even reduce the amount of toilet paper an individual needs because the gel removes residue more efficiently than dry toilet paper alone.

Fresh Dab is also economical. Although it is a green product containing premium ingredients, at a list price of $7.99, it is comparable in cost to wet wipes. Each 8 oz. bottle contains up to 200 dabs, which comes out to $0.04 per dab. Fresh Dab, which is made in the USA, is available for purchase on Alice.com, a retail platform that enables manufacturers to sell direct to their end consumers, as well as an Alice-powered storefront on Fresh Dab's Facebook page. An Alice powered storefront will shortly be available on Fresh Dab's website, http://www.freshdab.com.

About Fresh Dab

Launched in 2012, Fresh Dab personal hygiene gel is the newest innovation in bathroom hygiene. Formulated with 5 herbal extracts, Fresh Dab is gentle to the body and the environment. Simply add a dab to toilet paper for a fresh, clean sensation.

About Alice.com

Alice.com provides eCommerce and interactive marketing services exclusively to the Consumer Packaged Goods (CPG) industry. The company's eCommerce platform allows CPG manufacturers to sell direct to consumers online through a unique online service that provides automatic coupons and a reorder tool that makes it easy for consumers to avoid the chore of running out to the store. Alice.com is privately held and is headquartered in Middleton, WI.

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